Think of the stories you’ve heard about business recently. How many of them actually moved you – I mean actually caused you to move? When you turn on Bloomberg TV or read Forbes magazine, how often do the stories you encounter there, actually change who you are and the way that you do business?
We need to place a story in the context of actually doing something, in the context of ritual.
What is a ritual?
In terms of this group discussion, we’re using the word “ritual” as a cultural anthropologist would, with the following definition: Ritual is a cultural process of symbolic behavior that enables participants to transform their identities through the creation of a threshold experience in which they become temporarily free from the restrictions that ordinarily shape their lives.